4TH ON BROADWAY

4th on Broadway is Texas’ largest free 4th of July celebration, attracting over 70,000 attendees annually to Lubbock for a full day of live music, entertainment, and community events. For the festival’s 32nd year, I developed its official visual identity and designed key assets across digital and print, ensuring a strong and cohesive brand presence both online and on-site.

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My Role & Contributions:

🎨 Visual Identity & Design

• Developed the official visual identity for the 2022 festival.

• Designed social-first assets to promote the festival, driving engagement and attendance.

• Created print materials for event day, including stage banners and signage.

📢 Advertising & Event Support

• Served as a member of the 2022 advertising committee, contributing to the overall marketing and promotional strategy.