4TH ON BROADWAY

4th on Broadway is Texas’ largest free Fourth of July celebration, bringing more than 70,000 attendees to Lubbock each year for a full day of live music, entertainment, and community events. For the festival’s 32nd year, I developed its official visual identity and designed key assets across digital and print to establish a cohesive brand presence both online and on-site.​

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My Role & Contributions:

🎨 Visual Identity & Design

• ​Developed the official visual identity for the 2022 festival.

• Designed social-first assets to promote the event and drive attendance.

• Created print collateral for event day, including stage banners and on-site signage.

📢 Advertising & Event Support

• Served on the 2022 advertising committee and contributed to campaign planning and promotional strategy.