DORITOS DINAMITA - SUPER BOWL LVIII

GRAPHIC DESIGN | COMMUNITY MANAGEMENT

In 2024, Doritos Dinamita unveiled its refreshed branding on one of the biggest stages of the year, Super Bowl LVIII. The campaign centered around Dina & Mita, a commercial featuring Jenna Ortega and Danny Ramirez in a showdown for the last bag of Doritos Dinamita, with Ortega’s spirited grandmothers driving social buzz and cultural momentum. As part of the social team, I developed social, digital, and OOH assets that supported the rollout of Dinamita’s refreshed identity throughout the Super Bowl campaign.

My Role & Contributions:

🎨 Graphic Design

Developed game day social content to support engagement and extend the campaign’s visibility.
Created campaign-forward assets aligned with Dinamita’s refreshed brand identity.
Designed out-of-home materials to build a cohesive visual presence across digital and physical placements.
Collaborated with the X team to design key visuals for the Dinamita Dinero game day sweepstakes.

📢 Brand & Community Engagement