ART DIRECTION | GRAPHIC DESIGN | MOTION GRAPHICS | 3D MODELING | VIDEO EDITING

Crash the Super Bowl is Doritos’ iconic fan-driven ad contest, inviting consumers to create their own Super Bowl commercial for a chance to win $1M plus air during the big game. As the social creative lead, I directed the campaign’s visual execution across social and digital platforms, establishing a bold, cohesive look that carried through the full program and gameday rollout.​

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My Role & Contributions:

🎨 Art Direction & Visual Identity

• Developed the campaign’s social look-and-feel and ensured consistency across all touchpoints.

• Designed key visuals for digital, social, and OOH placements.

• Built the visual identity and assets for the #DoritosCrash gameday activation.

🖥️ Content Creation & Motion Design

• Designed and produced social-first assets including motion graphics, banners, and platform-optimized video content.

• Created 3D elements to elevate storytelling and amplify the campaign’s hero visuals.

🏈 Super Bowl Gameday Execution

• Led the execution of all gameday creative during the Super Bowl.

• Delivered real-time, high-impact content that fueled conversation and helped shape Doritos’ presence throughout the game.​

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Overall Campaign Results:

🏆 #1 overall social share of voice on game day
📈 135 game day posts | 18.2M+ game day impressions | 104K+  game day engagements
📊 600 total program posts | 108M+ total impressions | 827K+ total engagements