DORITOS IN SPACE

ART DIRECTION | GRAPHIC DESIGN | MOTION GRAPHICS

Doritos made history by launching its first space-bound snack, Cool Ranch Zero Gravity Minis, created specifically for astronauts to enjoy in zero gravity. As part of the campaign, Doritos partnered with St. Jude Children’s Research Hospital® and the Polaris Dawn mission to raise awareness and funds for childhood cancer research. Fans could participate by donating for a chance to try the limited-edition chips and support St. Jude’s mission.

My Role & Contributions:

🎨 Creative Direction & Social Content

Led the creative execution of Doritos’ social media assets, aligning visuals and messaging with the broader campaign.
Developed social-first, lo-fi content to drive engagement and amplify awareness across platforms.
Led a private creator brief that resulted in 15 pieces of content integrated into the overall social strategy.